Get engaged in your local business community

Mar 2, 2023

Making genuine connections changes the game

By Suzanne Walker

People buy from people. It’s an obvious observation beloved of salespeople, but it’s also why networking is such a powerful tool for creating business development opportunities. Which is why 6 years ago, I decided to reach out and join the Penrith Valley Chamber so I could connect and collaborate with others in my local business community.

Networking helps build relationships with other professionals, share ideas and learn from each other. By connecting and partnering with the right people, you can create meaningful business relationships – relationships that may lead to new and innovative business opportunities.

Networking as your blueprint for your success

Building a successful business network is essential. But how do you start developing these relationships with customers, suppliers and other business owners? And how does connecting with your peers help you broaden the scope of your opportunities?

Building up your network and connecting with people helps you:

  • Find potential customers and expand the reach of your brand – attending networking events, trade conferences and industry workshops gets you in front of your target audience. It’s a chance to chat, find out customer pain points and understand your audience.
  • Meet new business partners – networking at the right events also helps you meet other business owners in your sector, and also in complimentary industries. It’s an opportunity to forge new partnerships and create co-branded opportunities.
  • Get referrals from trusted members of your network – when you have trusted relationships in your network, these people are far more likely to recommend your business to their own network. Word-of-mouth promotion is the best kind, after all.
  • Identify mentors – we all have something to learn from the experience of others in our network. This is a golden opportunity to fill knowledge gaps seek out others who can give you advice, share their experience and improve your management skills. I lean heavily on my fortnightly Chamber Collective group, as we have a genuine interest in supporting each other on individual business journey’s.

By taking the time to nurture your network and build relationships with the right people, you can open up a world of possibilities for your business. As a business adviser working across multiple sectors, we can introduce you to new people, connections and opportunities.

Late last year I transitioned from the Treasurer to the Vice President of the Penrith Valley Chamber, and I love it! So, if you’re looking for an introduction to a new network, don’t be shy, come and talk to me about it and let’s get you connected.


  • Suzanne Walker

    Suzanne Walker is the founder of one of Australia’s leading public accounting firms, Clear Path Accounting, and has built her results-based reputation as a transformational business advisor over the last 25 years. She holds the philosophy that accounting is more than just tax returns and compliance and believes that accountants can have a profound impact on the lives of their clients.

    Suzanne began her career after completing her degree in Commerce from the University of South Australia. She started out working for a large accounting firm in Sydney before deciding to make the bold move of starting her own practice. Since then, she has helped countless business owners achieve their financial goals through her sound advice and guidance.

    Establishing a career as a young mum of three, in a male-dominated industry has also gifted her with a passion for helping other women in business. Motivating her to co-create courses and business mastermind groups specifically to empower women with the skills they need to find their own version of success.

    In addition to her work at Clear Path Accounting, Suzanne is also the Vice President of the Penrith Valley Chamber. She regularly attends and often hosts meetings, events and seminars, in an effort to support others in her local business community.

    Suzanne is passionate about helping her clients achieve financial success, taking a personalised approach to every engagement. Her dedication to her clients and her commitment to excellence have made her a trusted advisor to many businesses in Australia.