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Using the Value Ladder to Increase Sales

Use the Value Ladder to build a relationship with your customers One of the best ways to increase sales is to use the Value Ladder to build a relationship with your customers. The higher the customer values their relationship with you, the more money they're willing to spend. On the bottom rung of the Value Ladder, we have an initial offer of value. This should be something

Government COVID Support Packages – The Breakdown

Accessing the right COVID support for your business

If your business has been adversely impacted by the recent lockdown in NSW, support is coming.

The NSW and Federal Governments have announced a series of new measures to support business during extended lockdowns of four weeks or more.

Lockdown and Employee Payments

Understanding employee payments options for the Greater Sydney lockdown As you are now aware, the NSW Government has introduced new restrictions for Greater Sydney and surrounds to help stop the spread of coronavirus (COVID-19) from 26th June 2021. Some of the restrictions affect workplaces. Find out more at

Support for Businesses affected by the latest lockdown

Has your business taken a hit? Small business in NSW that have taken a massive hit to their turnover will be eligible for a cash injection of up to $10,000, by mid-late July 2021.

Your step-by-step guide to meaningful customer feedback

Using customer knowledge and insights for growth Your clients or customers experience your business in a way you never can. They’re an incredible source of knowledge and insight. Push away any fears you have of gaining genuine feedback and use this step-by-step customer feedback guide to propel your business forward. Here's How...

Minimise Your Tax

2021 Tax Planning Guide Minimise your tax Imagine what you could do with the tax saved? Reduce your home loan Top up your super Save for a holiday (when we can travel again!) Deposit for an Investment Property Pay for your children’s education Upgrade your Car

Should I focus on Profits or Cashflow?

Cashflow = Profit Turning a profit is at the heart of running any successful company. But should profits be the only financial focus if you're looking to create a stable, long-term business?

Why I am Walking 150km

Meet Lucy

Lucy is our wonderful bookkeeper here at Clear Path Accounting, and my youngest daughter.

In November last year, shortly after the birth of her first baby boy, Lucy was diagnosed with MS.

The Five A’s of Change

Achieving Continuous Improvement We've spent more than the past year responding to things outside of our control. Everyone has experienced huge change, a lot of it while in crisis mode.

Selling with Empathy

Selling with Empathy for Business Success. Worried about coming across as pushy trying to sell in the current climate? Dial up your empathy and demonstrate how your products or services solve your customers’ problems. It is okay to sell right now!